Case Study - Markets Media Online
Financial News Website
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When partners David Griffiths and Mohan Virdee formed Markets Media LLC to create a monthly magazine for the key decision makers in the volatile US financial markets, provide conference events throughout the USA and Canada, they knew they needed to compliment it all with a racy dynamic website.
Their options were many with a vast range of pricing to boot. Their final choice was Content King from Torque Management Services. "Content King provided us with the immediate functionality we required and with the team at Torque providing excellent design capabilities along the way," says Griffiths. "We watched as Content King developed alongside our needs and we now have an award winning website and magazine that has seen us become a major player in a very competitive market in a very short time."
"The Markets Media website is now winning multiple awards in the highly competitive United States financial news category"
Markets Media journalists and editors log into Content King daily to update articles and refresh content hourly. Their administrators over the years have been impressed with Content King's speed compared to other systems; something that is very important when you are using the product every day.
Content King also manages the advertising on the website, providing view and click-thru stats - this virtually pays for the upkeep of the website alone!
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With Content King, Markets Media send out stylish Daily News Emails to subscribers and can review user statistics (stories read, click thru's) in the Web and User Stats area.
Torque further enhanced Content King to provide Markets Media with the ability to create Markets Media Live 'sub-sites' for each of their conference events and the ability to actually create new web pages on the fly for their successful Canadian Trading and Investment fortnightly publication.
The Markets Media team can review users in Content King, updating information including control of a user's subscription period. At all times, users can also manage their details and unsubscribe at any time - an important part of keeping on the right side of anti-spam laws.
The Markets Media Online website is a premium example of what Content King can do for Content and Website Subscriber Management. To find out what it can do for your online presence, contact Torque Management Services now by clicking here.
Visit Market Media's Content King run website at www.marketsmediaonline.com
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